What is on the Internet Assignment Example | Topics and Well Written Essays - 250 words

What is on the Internet - Assignment Example Its questions are open ended, allowing respondents the freedom of choice and expression (Storm Front, 2010). A survey by Quibblo is another example on pop culture and it focuses on possible association between the culture and self-image. Its questions cover significance of the culture among teenagers, possible effects of the on teenagers’ self-image and participants’ perception of pop culture (Quibblo, n.d.). The ‘pop culture’ survey’s design is characterized by closed questions, whose choices stimulate response. It also has few questions, presented in a single page, a property that helps to stimulate response rate because of time convenience. Another design factor in the questionnaire is use of bold for questions and normal print for choices and this makes the questions conspicuous (Pop culture, n.d.). The ‘pop culture’ survey identifies similarities with the SERVQUAL that is a tool for collecting qualitative data. SERVQUAL is based on attitude and expectation, which are the bases of responses to questions in the ‘pop culture’ survey. Like the SERVQUAL, the ‘pop culture’ questionnaire aims at collecting qualitative data such as attitude towards types of music and expected utility from different forms of entertainment (Parasuraman, Zeithaml, & Berry,