Marketing Essay Example | Topics and Well Written Essays - 1000 words - 5

Marketing - Essay Example The main purpose of corporate strategy is to find ways to optimize the current business portfolios of a firm and how this can be changed to meet the stakeholder’s changing interests (Sudi,2003). An organization or a firm will have numerous business and operations ranging from a single industry to multiple industries. Hence, the corporate strategy can not be developed without integrating the various business strategies of a firm. Overall objectives and aims of an organization are formulated based on the overall functions and operations of an organization. Any corporate strategy that is developed without taking into account the various operations or businesses will fail to achieve the overall organizational objectives and aims. Also the goals and objectives of an organization must not be isolated but must be designed in a manner to achieve the vision of the organization, and must be interrelated. The corporate strategy is aimed at achieving this vision (Gallagher, 2010). Four ke y dimensions Asking the right question would determine the dimension of a well –developed business strategy. ... This key dimension determines the role of an organization in the market, the type and kind of products that they must put out or the type of service that is intended to be provided to the customers. What? To achieve a pre-dedicated objective and aim, what are the measures that must be undertaken must be seriously focused for the final goal achievement. This must include intervention from all aspects of the business and must involve the inclusion of role of newer technology, competition, the effect of globalization, the customers demand, the demographic trends and health care sector in terms of organizational staff well being. Hence the â€Å"what† answers the key portion of the plan. Who? Putting the right person to the job is as important measure in attainment of targets through proper guidance and leadership role. The leadership spectrum ranges from individual reasoning like planning, analysis, monitoring, evaluation and control. And these can be achieved through experience within an organization. The second feature that an employer must have is emotions that determine the quality of the person in terms of crisis. Hence the answer must be formulated on who would do the specific job and gain results for the organization. How? The execution of the plan must be addressed with this part of the question. All previously planned goals must be implemented for the achievement of objective and aims set by the organization. For this to happen six key supporting features must always be part of implementation process, which are ongoing actions planning, organization structure, development of human resource, the annual plan, monitoring and control and a overall linkage that combines all aspects of the implementation. An