Report of 500 words explaining the backgroung and history of APPLE Essay

Report of 500 words explaining the backgroung and history of APPLE COMPANEY - Essay Example History, 2008). The first graphical user interface was developed by the Xerox Corporation at their Palo Alto Research Center (PARC) in the 1970s. Steve Jobs visited Xerox Corporation and impressed by the GUI technology developed by Xerox, Steve bought Xerox Corporation in 1979 (Bellis, 2010). Lisa, the first commercial personal computer to employ a graphical user interface (GUI) was introduced by Apple in 1983. In fact Lisa was the first personal computer which introduced the mouse option for computers. Macintosh operating system was introduced in 1984. Portable computers or the PowerBook series was introduced by Apple in 1991. Because of the stiff competition from Microsoft and the resignation of its charismatic leader Steve from the CEO post, Apple Company faced many challenges in the 1990’s. In 1996, February, Apple gave license to Motorola to use their Mac OS. This is the first time when Apple gave sublicense to any other companies to use their Mac Operating System (History of Apple, 2007). â€Å"With the release of the iMac on August 15, 1998 Apple was able to put to rest some its past failures† (Dougherty, 2010). The introduction of the â€Å"i† series products like iMac, iphone, ipods, ipads etc during the latter part of 1990’s and in the early part of 2000 and the return of Steve as the CEO again in the latter part of 1990’s helped Apple to regain its lost market share. Steve has realized that in order to compete more effectively with the arch rival Microsoft, Apple needs some new challeng ing products apart from computers and operating system. The introduction of ipod music player in 2001 helped Apple to regain its lost customer base, especially the youth segment. Kim (2010) has pointed out that Apple Inc is currently the world’s second best company, just behind Exxon Mobil, as far as market capitalization is concerned (Kim, 2010). Moreover, Apple is the number one