Cellbazaar, Burgeoning Mobile Marketplace of Bangladesh

CellBazaar, Burgeoning Mobile mart of Bangladesh Abstract CellBazaar, MIT Media Lab project, is the biggest officious ground online merchandise lieu in Bangladesh. It is nothing only when a syllabus that contains the information of its customers who be willing to treat their crossroads or assistant and perverters or people at queen-size go through that information stick on by the sellers to search out the product serve their interest best. Cellbazaar is in help industry as well as in IT industry.The main culture of providing servicing of this organization is to provide error cede go to the customer and to fulfill that goal all the activities be run in the organization. Section One Introduction CellBazaar, much called the Mobile Craigslist of Bangladesh, has provided a martketplace to purchase and sell goods and service to Bangladeshis for three and a sensation-half familys like a shot. Since then, the service has grown and has now user base of just chthonic 4 million. Cell Bazaar swear outes grounds digests/day, and founder Kamal Qadir was chosen by the piece Economic Forum as a Young Global Leader in 2009.It started its operation in June 2006 that allows people to buy and sell over rambling peals. around 23 million Grameen shout users brush off buy any agricultural product, such as rice, fish, or chicken, as well as large-scale purchases like an apartment, land, or car, and consumer goods such as a television or refrigerator. People stool also rear go, like tutoring, house rent and so ontera The service is run by the customers they post items for sale, delete items after they atomic number 18 sold, alter prices if items fail to sell, and do much more(prenominal) besides.Initially started working in nomadic phone platform now it has entered into the Web platform to reach the planetary audience. Section deuce Over face of Cellbazaar in Bangladesh 2. 1 Idea contemporaries Kamal Quadir, Bangladeshi by born, originally k nowing CellBazaar at MIT as a graduate student. In developing countries, the limits on communication technology hinder bank line. People must travel great distances to get trade information. Isolated and uninformed, farmers, traders and business people pick out little information, and thus no cause to bargain with middlemen.CellBazaar was devised to solve this problem. Using this platform, everyone gathers commercialise place information so they asshole manage smart business decisions. In the process they provide a birds eye view of the entire market for both sellers and buyers (Qadir K. & Mohaiemen N. , 2009). 2. 2 Formation Kamal Quadir registered CellBazaar as a U. S. business and moved into rapid-action mode. He raised the requisite capital from Omidyar Ne twork, Barred Rock ceiling and Gray Matters Capital in the U. S.Soon, they had registered the party as a Foreign convey Investora process which is normally instead byzantine in Bangladesh had filed a spare app lication with the Bangladesh patent office, and had signed an scoop shovel partnership with Grameenphone, the countrys largest mobile operator with 60% market percentage (Qadir K. & Mohaiemen N. , 2009). 2. 3 Growth of Cellbazaar Over the year 2010, Grameenphone is the largest mobile phone operator in Bangladesh with over 23 million subscribers.Dubbed the Craigslist of Bangladesh, it is a mobile application that establishs buyers and sellers together in a mobile environment where they can publish and retrieve information on goods or services. 35,396 posts for multiple products in 141 categories are available for viewing, ranging from livestock to education services to agri-produce to electronics. Users pay standard SMS, WAP and voice evaluate to entranceway the service. Accodring to the humanitys military issue one web site evaluation organization Alexa the web page of the CellBazar is in the 53th position in Bangladesh and its 98. % of the browse are made from Bangladesh. A ccording to the www. alexa. com (viewed 16 declination 2010, at BDT 258 pm) day by day page viewed of cellbazaar is 13,011 and its periodic advertisement apostrophize is $238. 12. The diversity of products posted has resulted in everlasting innovation and change. As the company grows and matures, it looks make up ones mind to be the first Internet persuade startup in Bangladeshs history, with global media interest, local imitators, overseas expansion plans, and international-standard precaution and staffing. 2. Platform of mathematical process (http//corp. cellbazaar. com/) Short pass on Service (SMS) SMS has been phenomenally popular since its groundwork in Bangladesh. CellBazaar leverages the simple, widespread power of SMS to bring the market to phone. Wireless Application protocol (WAP) WAP is the next generation of mobile phone technology. 12% of all mobile sets in Bangladesh are already WAP-enabled, and this number is growing rapidly. WAP provides an even faster experience as you browse a simple computer graphic menu to access the entire market space. blade WEB version shows the entire market at a glance on computer screen. Anyone with internet access can browse the market, and post items for sale. Interactive vowel dodge Response (IVR) Any Grameenphone user can dial 3838 and listen to the latest items on the market in Bengali. After dialing 3838, users strike from 8 categories Jobs, Mobile Phones, Agriculture, Motorcycle, Car, Electronics, Computers, and To-Let. Every a few(prenominal) hours, users will hear new information through this service. 2. 5 Partners (http//corp. ellbazaar. com/) Grameenphone (GP) Grameenphone is the largest mobile telecom operator in Bangladesh by receipts and subscribers base. It incorporated on October 10, 1996 as a private particular(a) company and commenced service on the independence day of Bangladesh- demo 26, 1997. Grameenphone Community Information Centre (GP CIC) It is a shared premise for both Cellbazaar and GP. Katalyst Katalyst aims at poverty reduction via private area growth, mainly through small & mass medium enterprises (SME) development.KATALYST is funded by DFID, SDC, Swedish Sida and Canadian CIDA and is implemented by Swisscontact and GTZ internationalist go and whole caboodle together with the Bangladesh Ministry of Commerce Thakral It is a Joint Venture amidst the Thakral assemblage of Singapore (operating in 30 countries) and Esquire sort of Bangladesh. Thakral is IBMs exclusive representative in Bangladesh and works on software development on mainframes, data warehousing, etc. BracNet provides enterprise organizations with a high-speed dedicated Internet access via a Cisco Powered rear engineered for mission critical data.It is an affiliation of Brac, the worlds largest non-government organization BRAC imprecate special (BBL) BBL with institutional shareholdings by BRAC, International Finance Corporation (IFC) and Shorecap International has been t he speedy growing Bank in 2004 and 2005. The Bank operates under a double privy line agenda where remuneration and mixer responsibility go hand in hand as it strives towards a poverty-free, tyro Bangladesh. Prothom Alo Bangla daily newspaper Prothom Alo is Bangladeshs largest circulation Bengali phraseology newspaper and a key influence on cultural trends.CellBazaar provides Prothom Alo classifieds on the mobile phone. The day-after-day Star position daily newspaper The daily Star is Bangladeshs largest circulation English language newspaper. CellBazaar provides Daily Star classifieds on the mobile phone. Section Three finale and Recommendation 3. 1 Conclusion CellBazaar is a virtual marketplace that allows buyers and sellers to connect with one another and buy and sell goods and services using their mobile phones.CellBazaar enables entrepreneurs and small businesses in Bangladesh to start and grow operations in a market that wouldnt otherwise be available in their local co mmunity, thereby creating jobs, stimulating the economy, and delivering products and services that improve the lives of millions of unforesightful people. The service is not just mobile classified ads but a sociable development service. It cuts outs the middlemen for buyers and sellers which means more pro check out and savings for them. 3. 2 Recommendation CellBazaar victor spaciousy provides over 3. million buyers and sellers in Bangladesh quite a little of market information at their fingertips, distant similar environments in developing markets. However, CellBazaar is limited to search facilities only. Its effectiveness in providing users with the full potential of mCommerce is restricted by two key factors 1. A lack of a secure and boldnessed payment manner to complete transactions on the system and 2. A lack of cost-effective, reliable al-Qaida to permit delivery of goods to take place through the system.In addition, a critical success factor that is required in coif t o enable transactions to be correct on the system is trust between parties trust that sellers will deliver goods that fit the description and quality standards previously communicated, and trust that the buyer will make the payment. In other more sophisticated cellbazaar trusts is ensured by feedback mechanisms this includes buyer and seller ratings, comment facilities, etc. A lack of policies which offer some(a) kind of safeguards, should there be a breach in trust by either party will warn parties from engaging in transactions in an eMarketplace.References 1. Qadir K. & Mohaiemen N. , Cellbazar A Market in your tract, innovation/mobile world congress, 2009, pp. 59-71 2. Stevenson. J. W. , Operation Management, McGraw-Hill Irwin, 2009, pp. 397-471 3. http//corp. cellbazaar. com/ 4. www. wikipedia. org 5. www. alexa. com 6. CB Amazon lirneasia. net WEB IVR WAP SMS Platform GP BRAC Net Thakral Katalyst GPCIC Prothom Alo The Daily Star BRAC Bank Content Partners proficient Partn ers Educational Partners Core Partners Partners